Top-of-funnel marketing is an essential aspect of any digital marketing strategy, and local search marketing is the most powerful tool for driving brand awareness and generating new leads. Local search marketing involves optimizing your online presence to appear prominently in search results when users search for relevant keywords and phrases within your geographic area. Here …
99% of big brands fail to market in the biggest marketing channel – simply because they are too big to know better. When it comes to marketing, it’s easy to get caught up in big-picture strategies and forget about the importance of local marketing. Big companies often think that their brand name alone is enough …
What is a local search? Local search uses internet search engines to conduct geographically restricted searches of a structured database of local business directories. Typical local searches not only are seeking keywords (included in a business’s services or products), but also “where” information (commonly referred to as NAP – Name, Address, Phone) of a business. …
What Is local search & the most important ranking factors Read More »
If you’ve recently built your local business website but it’s not showing up in Google Maps or in local search results, there could be a few reasons why you’re not doing well online. Your site may be too new to rank, you may need to claim your online business profile, or further optimize your site …
Why you’re not showing up in Google Maps and local search results Read More »
Business reputation scores matter more than you realize. “Local reputation management is absolutely key in attracting new customers,” noted Steven Lockhart of Local Search Partners, a California-based local search marketing company. “It is not an overstatement to say success or failure depends on reputation. For one client, a medical provider, we were able to drive …
What is local search marketing? Local search marketing is important for business owners because it helps them to rank higher in local search results and get more customers. Local search marketing has evolved from the time when people used to find businesses by simply typing the name or address of a nearby store into a …
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