Google Business Profile

Top of Funnel Marketing – Local Style!

Top-of-funnel marketing is an essential aspect of any digital marketing strategy, and local search marketing is the most powerful tool for driving brand awareness and generating new leads. Local search marketing involves optimizing your online presence to appear prominently in search results when users search for relevant keywords and phrases within your geographic area. Here …

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Steven Lockhart

Steven Lockhart, CMO Chief Marketing Officer Roles & Responsibilities Oversee a company’s overall advertising and sales strategy Drive revenue by increasing sales through marketing activities Develop the structure of the business’s marketing department Negotiate advertising contacts Approve marketing campaign ideas Coordinate marketing efforts with the company’s financial and branding goals Steven Lockhart is a nationally …

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What Is local search & the most important ranking factors

What is a local search? Local search uses internet search engines to conduct geographically restricted searches of a structured database of local business directories. Typical local searches not only are seeking keywords (included in a business’s services or products), but also “where” information (commonly referred to as NAP – Name, Address, Phone) of a business. …

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Local Reputation Management

Business reputation scores matter more than you realize. “Local reputation management is absolutely key in attracting new customers,” noted Steven Lockhart of Local Search Partners, a California-based local search marketing company. “It is not an overstatement to say success or failure depends on reputation. For one client, a medical provider, we were able to drive …

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