A Digital Marketers Guide To Content Marketing Content marketing is a multifaceted approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Some key areas for content marketing include: Strategy development: Establishing clear goals, target audience, messaging, and content …
Steven Lockhart, CMO Chief Marketing Officer Roles & Responsibilities Oversee a company’s overall advertising and sales strategy Drive revenue by increasing sales through marketing activities Develop the structure of the business’s marketing department Negotiate advertising contacts Approve marketing campaign ideas Coordinate marketing efforts with the company’s financial and branding goals Steven Lockhart is a nationally …
Different tactics and strategies are needed to effectively target your audience online. While the latest marketing trends in industries change quickly, it’s important for every business—no matter their niche or goal setting–to also go with what works best as they test different approaches that could work well based on where you need help reaching potential …
Local SEO vs. Organic SEO There is a huge difference when it comes to Organic Search results and Local SEO. Organic SEO is improving your website rankings in organic search. Without question, your website’s strength does affect and influence your Google Map Pack rankings (Google Map Pack, Google My Business, and Google Business Profile may …
Why Local SEO is Important and How to Win at Local Search Read More »
We perform SEO so potential customers can see our sites and engage us to become actual customers. The goal of increasing website traffic is to create conversions from a Lead to a Marketing Qualified Lead, to a Sales Qualified Lead, to an Opportunity, to a Customer. Conversions (as well as time spent on site, etc.) …
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