digital marketing

Content Marketing Guide | Digital Marketing

A Digital Marketers Guide To Content Marketing Content marketing is a multifaceted approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Some key areas for content marketing include: Strategy development: Establishing clear goals, target audience, messaging, and content …

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Steven Lockhart

Steven Lockhart, CMO Chief Marketing Officer Roles & Responsibilities Oversee a company’s overall advertising and sales strategy Drive revenue by increasing sales through marketing activities Develop the structure of the business’s marketing department Negotiate advertising contacts Approve marketing campaign ideas Coordinate marketing efforts with the company’s financial and branding goals Steven Lockhart is a nationally …

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