Local search engine optimization (SEO) is a method of optimizing websites to rank higher in local searches. Local SEO is different than traditional SEO in many ways. First, Google does not index pages based on their popularity or authority. Instead, they use a number of factors including location, time, language, and user intent to determine what content should appear at the top of search results.
Second, Google uses a variety of signals to determine how relevant a page is to a particular query. These signals include things like the type of device users are using, where they are searching from, and even whether they have previously visited the site.
Third, Google’s algorithms change frequently. As a result, it is difficult to get ranked well without constantly monitoring and updating your website.
Finally, local SEO is much less competitive than traditional SEO. Because of this, it is easier to rank highly for local keywords. However, if you want to rank high for national keywords, you need to optimize your website for those terms as well.
A major component of ranking for local SEO is optimizing and continual effort to effect change on Google My Business.
Our Local Search Services will put you on the map and build your business.
Common SEO Questions:
– What is local SEO?
– How do I know if my business is eligible for local SEO?
– How do businesses compete for local rankings?