Why
Local Search
Is Important To Your Business
More than 50% of all Google searches today are local searches. In fact, most people search for something on their phone five times a day with the intent to buy. In all of these searches, local businesses can (and do) outrank national and regional brands.
There has been a 1000% increase in searches that involve “near me” over the last 4 years. Google has shifted its algorithm to favor local businesses based on: proximity, relevance, and prominence. Know how to play the game and optimize your local business for search and you are over 100% more likely to be found by potential customers.
99% of Google searches result in a click as follows:
- Ads – 10% of search traffic
- Google/Apple Maps – 68% of search traffic
- Organic Traffic – 22% of search traffic
Cost-Effective Marketing
Local search can (and often does) deliver more traffic than expensive advertising campaigns. One of our clients spent 20x as much on Advertising as our local search budget only to have local marketing outperform Google Adwords.
Local Customers Find You
72% of potential customers who search for a local business visit a store within five miles. If you rank in the top 3, you have a significantly better chance at capturing the customer – usually with a phone call or the directions button.
Reaches Customers Ready
80% of local searches performed on a mobile device convert to sales. Local search, done correctly, will put you in front of the customer at the exact moment they are searching for your product or service.
Delivers Qualified Search Traffic
Most clients want to eliminate those who aren’t likely to contact your business (and save on wasted clicks). Clicks to your listing don’t cost a dime and you also remove website visits from outside your service area.
Local Search Marketing To Build Your Business
We don't give you tools, we do the work to actively grow and market your business.
Local Search Marketing - Why?
The Importance of Local Search Marketing
There are a few key reasons why local search marketing is so important. First, local search marketing helps you to be more visible to potential customers who are searching for businesses like yours in your area. Second, it allows you to establish your business as a credible and reliable source for the products or services that you offer. Finally, local search marketing can help you to build relationships with customers and connect with your community.
Let’s take a closer look at each of these reasons in turn.
- Local search marketing helps you to be more visible to potential customers who are searching for businesses like yours in your area.
When potential customers do a search online for businesses like yours, if you have a strong local search marketing strategy in place, they are more likely to find your business first. This is because local search results often appear before non-local results on a search engine results page. Therefore, it is important to make sure that your business is appearing in as many relevant local searches as possible. - It allows you to establish your business as a credible and reliable source for the products or services that you offer.
In addition to making your business more visible to potential customers, local search marketing can also help you to establish your business as a credible source for the products or services that you offer. This is because when potential customers see your business appearing in multiple relevant searches, they will begin to associate your business with those keywords and terms. As a result, they will be more likely to think of your business first when they need the products or services that you offer. - Local search marketing can help you to build relationships with customers and connect with your community.
Finally, local search marketing can also help you to build relationships with customers and connect with your community. This is because when potential customers see that your business is involved in the local community, they will be more likely to trust and support your business. Additionally, by building relationships with customers through local search marketing, you will be more likely to create lifelong fans of your business who will continue to support and promote your business for years to come.
Conclusion: As you can see, there are many reasons why local search marketing is so important. If you own or manage a local business, it is essential to make sure that you have a strong local search marketing strategy in place in order to be successful. Luckily, there are many ways to go about doing this. You can start by ensuring that your website is optimized for local searches and that you are listed in all of the relevant online directories. You can also make sure that you are active on social media and that you are involved in the local community. By taking these steps, you will be well on your way toward success!
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