Case Study - Psychiatrist

Local Search Marketing is the lifeblood of any psychiatry group. We took our client PNS from 80 patients to nearly 500 patients within 12 months. And, we are glad to tell you how we did it.

Situation:
PNS had a website that was outdated, had no social presence, no activity building Google My Business or Yelp, no blogs, no offsite content, and no reputation management.

Task:
Fill the schedule and generate a full-funnel approach to marketing to grow their business. Blow out Local SEO!

Action:
• Rebuild the entire website (started from their base of 10 pages and built out over 100 pages).
• Setup Google My Business Correctly (adding 150 keywords, 100+ citations, 1000s of links).
• Create more than 50 blog posts.
• Generate over 3,000 relevant backlinks.
• Set up reputation management protocols to turn existing patients into 5-star reviews.
• Introduce text campaigns and email campaigns.
• Wrote numerous web pages in Spanish to become the #1 Spanish-speaking provider.
• Multiple SEO, Digital Marketing, and Online tactics were employed.

Results: Practice grew from 80 patients per day to 500 patients per day. Local search calls went from 40 per month to over 1,100. (they then implemented a call center for new patients).

Client was not ranked in the first 3 pages of Google and through our work became the largest psychiatry provider in Orange County and ranked #1 Organically for Orange County Psychiatrist. – Outstanding Case Study.

Growth: Local Search Marketing

Client ranked #1 for each city + psychiatrist, psychiatrist near me, and Orange County psychiatrist

Case Study - Paralegal Services

When you are looking to grow your business there is nothing you can do that is more effective than local search marketing. Especially, when people are looking for someone they may find it hard to get a referral from.

Situation:
CA Paralegal Services was spending 95% of its marketing spend on Adwords and it was driving traffic to a website that was outdated and had no call to action. Because the company had not invested in reputation management the few reviews they had reflected poorly on the company (in fact, their two locations had scores of 3 to 3.5 (out of 5). There were also no blogs or compelling content.

Task:
Optimize Google My Business, rebuild a new website that provides great content, complete all SEO, and begin writing consistent blogs so the business could become an authority. Dominate with Local SEO!

Action:
• Rebuild the entire website (started from their base of 10 pages and built out over 30 pages) in under two weeks.
• Setup Google My Business Correctly (adding 150 keywords, 100+ citations, 1000s of links).
• Create more than 20 blog posts.
• Generate over 1,000 relevant backlinks.
• Set up reputation management protocols to turn existing patients into 5-star reviews. Most locations now enjoy a 5 Star Rating and the locations which had low ratings have seen a full point increase in satisfaction.
• We now manage their Adwords Campaigns and have seen a 30% decrease in Cost Per Acquisition (CPA) and a 40% increase in leads generated.
• Introduce email campaigns.
• Multiple SEO, Digital Marketing, and Online tactics were employed.

Results: We were given the 6-month average revenue (the ultimate KPI) and within 30 days we were able to increase revenue by 75%! The business has sustained the 75% growth rate and has set a new standard. During our next phase, our goal is to expand the business and double the revenue again.

The client was not ranked in the first 2 pages of Google for any of their locations. Now, they rank #1 in Google Maps for “Paralegal Services + city” for Fresno, Clovis, Huntington Beach, Irvine, and Fullerton. Organically, they enjoy the top 3 rankings for each city.

Growth: Local Search Marketing

A baseline score of 100 (prior 6 months).

Case Study - Real Estate

Pick the most competitive market for the toughest industry to rank for and still outrank those who have been doing it for years.

Situation:
We wanted to showcase our ability to go into any market and dominate. Newport Beach Realtor and Corona Del Mar Realtor is one of the toughest set of keywords to dominate for, because there are literally hundreds of realtors in the area and with commissions per transaction of more than $20-100k it is easy to see why.

Task:
Optimize Google My Business, create a new website from scratch that provides great content, complete all SEO, and begin writing consistent blogs so the business could become an authority. Get ranked in the top 3 for Google Map Pack using Local SEO.

Action:
• Rebuild the entire website (over 50 pages of content) in under two weeks.
• Set up Google My Business Correctly (adding 150 keywords, 100+ citations, 1000s of links).
• Create more than 20 blog posts.
• Generate over 3,000 relevant backlinks.
• Set up reputation management protocols to turn perception into realty.
• Multiple SEO, Digital Marketing, and Online tactics were employed.

Results: We actually got to the point where we also ranked #1 for Newport Beach Realtor and Newport Coast Realtor, we pulled back to focus on our marketing business, but because of our knowledge of the algorithm we were able to adjust our efforts to enjoy the #1 spot (we also ranked in the top 10 for Orange County Realtor).