Benefits of Local Search Marketing
Improve Online Visibility
The Google Business Profile Map Pack collects 68% of clicks when local businesses are the intent. Only 10% of the traffic goes to paid ads and 32% goes to organic search.
If your business isn’t appearing in the top 3 positions of Google Maps, or even on the first page, chances are no one will even know you exist.
The number one success factor in your business is generating new customers, so you need to start putting yourself where they are. When you use Local Search Partners we will help you get into the top organic results and improve your chances of being found.
Build a Local Community
When your business starts making efforts to connect and engage with customers you’ll see the effects online and off. In fact, connectedness is a major factor in determining if a customer will promote your business.
Potential customers trust online reputation scores as much as they trust referrals from a friend. This first impression of your brand is often the determining factor of if they will do business with you.
We build communities that become influencers for your business.
More Relevant Traffic
72% of local searches resulted in an in-person visit within 5 miles of the user.
When you target local consumers, you encourage web visits from people who actually want to do business with you.
Using a broad SEO approach is costly and time-consuming and opens you up to a lot of dead-end visits. If you post a blog with helpful tips and tricks relating to your product or service you must target local customers or you’ll be landing hits from all over the world and not making sales.
Local Customers Return
Local customers see the value in supporting the local economy. Also, doing business in your area is often more convenient.
With local SEO you’ll have two items in your favor. First, customers will discover you and stop by. Treat the customer right and provide them with an incredible experience, you will win them over as a loyal customer or client and then they refer more business. When they need your services again, your name will be top of the search and trigger future business.
Build Authority and Trust
Customers see high-ranking companies are verified by Google and are trustworthy businesses.
Being in the top 3 of Google Maps encourages your potential clients to trust your business and gain their respect. Your ranking and review score is your reputation and a high position shows you as an authority for your niche and elevates your level of appeal.
Reduce or Eliminate Ad Costs
Organic local search traffic has taken over as the most valuable audience for businesses. While paying for ads was your opportunity at high visibility before, using local SEO will reduce your need for these ads spend.
Building your rank allows you to use Google as an advertisement and endorsement for your business and gain more clicks (at a lower expense) than a paid ad.