Different tactics and strategies are needed to effectively target your audience online. While the latest marketing trends in industries change quickly, it’s important for every business—no matter their niche or goal setting–to also go with what works best as they test different approaches that could work well based on where you need help reaching potential …
Do These Every Week To Win At Local SEO. Local SEO involves keywords, meta tags, content, links, social media, and more. Local search optimization and local marketing are necessary for a company to generate new customers. Keywords To Improve Local Search Keywords are what people type into Google and other search engines to find websites …
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Did you know more than 50% of all Google Searches are looking for a local service? It should go without saying, if you are a local business, generating local website traffic is a must! Many of those local searches are simply the product or service with the words “near me” after. I.e. Paralegal Near Me, …
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What is a local search? Local search uses internet search engines to conduct geographically restricted searches of a structured database of local business directories. Typical local searches not only are seeking keywords (included in a business’s services or products), but also “where” information (commonly referred to as NAP – Name, Address, Phone) of a business. …
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Need to find an accident attorney, a plastic surgeon, a restaurant, a mechanic? Chances are without thinking if you had to find one the very first place you’d go to is Google. You’d probably type in something like “accident attorney near me” or “Mexican food near me”. And at this point, you’ll immediately see the …
We perform SEO so potential customers can see our sites and engage us to become actual customers. The goal of increasing website traffic is to create conversions from a Lead to a Marketing Qualified Lead, to a Sales Qualified Lead, to an Opportunity, to a Customer. Conversions (as well as time spent on site, etc.) …
If generating local customers is what you want to do then hands down there is really only one option for your blog post – Google Business Profile (formerly Google My Business). Committing to social media, blogging, content creation, etc. is time intensive (unless you are paying for likes, comments, followers, etc. – then it can …
If you’ve recently built your local business website but it’s not showing up in Google Maps or in local search results, there could be a few reasons why you’re not doing well online. Your site may be too new to rank, you may need to claim your online business profile, or further optimize your site …
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Business reputation scores matter more than you realize. “Local reputation management is absolutely key in attracting new customers,” noted Steven Lockhart of Local Search Partners, a California-based local search marketing company. “It is not an overstatement to say success or failure depends on reputation. For one client, a medical provider, we were able to drive …
What is local search marketing? Local search marketing is important for business owners because it helps them to rank higher in local search results and get more customers. Local search marketing has evolved from the time when people used to find businesses by simply typing the name or address of a nearby store into a …
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