Privacy Policy

Local Lookup ("Local Lookup," "we," "us" or "our") understands the importance of maintaining your privacy, and we therefore strive to provide our services with your protection in mind. This Privacy Policy applies to your use of Local Lookup's service (the "Service") that provides users, who submit search queries in a Local Lookup or third-party branded search box on a Web page (a "Search Page"), with Internet navigation assistance web pages containing relevant local search results and other content ("Results Pages;" and, together with any Search Pages, the "Local Lookup Web Pages"). This Privacy Policy describes our practices regarding the collection, maintenance, use and sharing of information from the Service. This Privacy Policy is maintained in conformity with any and all applicable privacy-related laws and regulations.
We may change our Privacy Policy from time to time, and those changes will be available for your review on most Local Lookup Web Pages that you view. Your continued use of our Service after any such changes have been made will signify your assent to the changed Privacy Policy. Accordingly, we ask that you periodically review this Privacy Policy to ensure continuing familiarity with the most current version.

1. INFORMATION WE GATHER
We do not collect any personally identifiable information about you (such as your name, physical address, email address, or telephone number) when you use our Service. If you wish to submit an online request for information about partnering with Local Lookup or any other information about our Service or our company, you will be asked to provide certain personally identifiable information, including your name, company, e-mail address, and telephone number. We will always let you know whether such information is required or optional. Local Lookup Web Pages will transmit limited non-personally identifiable information that your browser makes available whenever you visit a web site. This log information includes your Internet Protocol address, browser type, browser language, operating system, the domain name of the web site from which you linked to our Service, search queries entered by you on our Service, and the date and time of your queries. Please note that any search query information collected by us is maintained by Local Lookup on an aggregated basis (i.e., together with the queries of all of our end-users) for the purposes of generating statistics regarding the use of our Service (such as the number of queries performed by the average end-user per month, a list of the most popular query terms, etc.), and is never used in a manner that matches specific search query information with the identity of any particular end-user.

2. COOKIES AND WEB BEACONS
When you visit a Local Lookup Search Page, a cookie that uniquely identifies your browser may be sent to your computer. A "cookie" is a small file containing your preferences that is sent to your browser and sent back by your browser each time your browser accesses our servers. Cookies that we may use may only be read by the server that placed them there. We use cookies to improve the quality of our Service and to better understand how people interact with our Service (for example, by tracking user trends and patterns of how people search). Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. If you wish to control how and whether cookies will be accepted by your browser, you should refer to the documentation accompanying your browser. However, some aspects of the Local Lookup Service may not function properly without cookies.
We currently use the services of a web analytics company to help us measure the effectiveness of our Service, including the advertising on the Service. To do this, we allow the web analytics company to include Web beacons and cookies on the Local Lookup Web Pages. The type of information collected via such Web beacons and cookies includes search terms, search parameters, click-throughs by users, and other similar information. By supplementing our records, this information helps us learn things like user preferences, popular search categories, click-through rates, how to improve our Service, and what kinds of offers our users like to see. Although our web analytics company logs this information on our behalf, we control how that data may be used.

3. HOW WE USE THE INFORMATION WE GATHER
Most of the limited, non-personally identifiable information collected is used to operate, develop, and improve our products and services. For example, Local Lookup may use your IP address to determine which language to use to provide you with Internet search results or to advise you how far a particular vendor is from your location. In addition, information collected from end-users may be used in aggregate form to, among other things, determine the total number of end-users who are using our Service, prepare utilization reports for our partners or affiliates (collectively, “Partners”), diagnose and fix compatibility problems or other problems with our Service, and perform statistical analyses to enable us to build higher quality, more useful online services. The information collected from end-users also allows us to deliver search results pages that are as responsive as possible to an individual end-user’s particular search query.   We also take appropriate security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, data.

4. NO RESPONSIBILITY FOR THIRD-PARTY PRACTICES
We are not responsible for the privacy practices of our Partners. In addition, any web sites that you click to from one of our Results Pages may have been developed by third-parties over which we exercise no control. Such web sites may send their own cookies to end-users, collect data, or solicit personally identifiable information from you. We are not responsible for the privacy practices or the content of such web sites, including such web sites’ use of any information collected when our end-users click through to such web sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of those web sites.

5. PROVISIONS APPLICABLE TO ADVERTISERS ONLY
Any advertiser who wishes to place advertising on our Service will be asked to provide certain information such as the advertiser’s business name, phone number, physical address, e-mail address, service area, website URL, description of the advertiser’s business, a contact name, and keywords.  Some of this information is personally identifiable. This information will be used by the respective television station to create an account for the advertiser, improve the Service, and communicate changes to the Service. Some of the information will also be displayed within the advertiser’s ad copy on the Service. We will not disclose any personally identifiable information to third parties without your prior consent. Advertisers may edit their account information by contacting their Account Executive.